News at IU

IU experts available to comment on 2021 NCAA men's Division I basketball tournament

January 4, 2021

INDIANAPOLIS -- The entire 2021 NCAA men's Division I basketball tournament will be held in Central Indiana, NCAA officials announced Monday. The three-week event, one of the most anticipated on the U.S. sports calendar, will include games at multiple venues in Indianapolis as well as Simon Skjodt Assembly Hall at Indiana University Bloomington and Mackey Arena at Purdue University, culminating with the Final Four on April 3 and 5 at Lucas Oil Stadium in Indianapolis. IU, IUPUI, Ball State University, Butler University and Purdue, as well as the Horizon League, are hosting and assisting with tournament operations. Most of the 68 participating teams are expected to stay in downtown Indianapolis in hotels connected to the Indiana Convention Center. IU sports marketing, tourism and business experts are available to discuss the announcement and what it means for the area. For more information, contact John Schwarb at schwarbj@iu.edu or 317-274-2195.

Kim Donahue

Marketing, sports marketing, marketing concepts, image marketing, crisis management.

IUPUI

Email: kdonahue@iupui.edu

Expert Bio

Kim Donahue, senior lecturer in marketing, has taught undergraduate marketing classes for over 20 years. Following a career in sales with Metromedia Steakhouses and Kraft, Donahue received her MBA from Wright State University to accompany her undergraduate degree from Ohio State University. She is a frequent source for media outlets in Indiana, commenting on sports marketing and promoting the image of the city of Indianapolis. Donahue is a three-time winner of the IU Trustees Teaching Award and also has won the Schuyler F. Otteson Undergraduate Excellence in Teaching Award three times. (more)

David Pierce

Sports innovation, sales, sports sales, sports marketing, sports management, sports finance, sports business, sports technology.

IUPUI

Email: dpierce3@iupui.edu

Expert Bio

David Pierce is the director of the Sports Innovation Institute at IUPUI. He is the author of the groundbreaking textbook "Selling in the Sport Industry," the first book to teach students how to sell in the sport industry. (more)

Geoffre Sherman

Sports statistics, live statistics, sport management, sport marketing.

IUPUI

Email: gnsherma@iupui.edu

Expert Bio

Geoffre Sherman is a sports management lecturer in the School of Health & Human Sciences at IUPUI and assistant director of the IUPUI Sports Innovation Institute. He also works as part of the live game statistics crews for the Indianapolis Colts, Indiana Pacers, Indiana Fever and Indianapolis Indians. (more)

Photo of Kim Donahue
Kim Donahue
Print-Quality Photo

Photo of David Pierce
David Pierce
Print-Quality Photo

Photo of Geoffre Sherman
Geoffre Sherman
Print-Quality Photo

Resources for the media

Find faculty experts for your story, connect with a media specialist or arrange an interview in one of our studios on campus.

Media resources