Areas of Expertise
Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education.
Brian Vander Schee is a clinical associate professor of marketing in the IU Kelley School of Business at IUPUI. His areas of expertise are digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education. He has published his research in Journal of Research in Interactive Marketing, Journal for Marketing of Higher Education, Journal of Marketing Education, Journal of Education for Business and Journal of the Academy of Business Education, among others.
He has received national teaching and research awards, including the American Marketing Association's Summer Educators' Conference Best Paper Award in Marketing Education and Teaching, the Marketing Management Association's Spring Conference Marketing Education Track Best Paper Award, and the AMS Outstanding Marketing Teacher and SMA Distinguished Teacher awards. Vander Schee served as editor of Marketing Education Review and special issues editor of the Journal for Advancement of Marketing Education.
Vander Schee received his DBA in marketing from the University of Wisconsin-Whitewater and his Ph.D. in higher education administration from the University of Connecticut. He has an MBA from Northcentral University and an MA in professional counseling from Liberty University.View full bio
Updated on: February 4, 2021