Areas of Expertise
Open innovation, new product development, marketing strategy, social networks and inter-firm relationships.
Girish Mallapragada is an associate professor of marketing and Weimer Faculty Fellow at the Indiana University Kelley School of Business. His research interests include open innovation, social networks, new product development and inter-firm relationships.
His research has appeared in Journal of Marketing, Marketing Science, Journal of Marketing Research, Management Science and The Journal of the Academy of Marketing Science. He is an editorial review board member at the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, and Customer Needs and Solutions. He is also the chair of the Marketing Strategy Special Interest Group at the American Marketing Association. He teaches the Marketing Core in the highly ranked Kelley Direct Online MBA program at the Kelley School.
Before joining academia, he worked as a customer relationship manager at Pramati Technologies Pvt. Ltd., an enterprise infrastructure software vendor, setting up and managing their sales office in Bangalore, India. He was a graduate summer intern at Coca Cola India Pvt. Ltd., in Surat, India.View full bio
Personal website: https://gmallapr.pages.iu.edu/
Updated on: May 5, 2021