Areas of Expertise
Branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).
Mansur Khamitov is an assistant professor of marketing at the Indiana University Kelley School of Business and a vice chair of American Marketing Association's Consumer Behavior Special Interest Group. His research stream focuses on consumer information processing, particularly in relation to branding and financial decision-making.
His research has been published in the leading marketing, psychology and popular press outlets, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, Cognition and Harvard Business Review. Khamitov has been recognized as a 2020-21 Research in Practice Award co-winner and 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group.
Before starting his Ph.D., Khamitov spent several years working in the fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay and Safeguard.
Khamitov's research and opinion pieces have been quoted or featured by Forbes, The Economist, Harvard Business Review, Washington Post, CNA, Medium, Today, Herald-Tribune and The Business Times, among others.View full bio
Updated on: June 16, 2021