Areas of Expertise
Marketing strategy, digital marketing, social media marketing, international business, brand management.
Subir Bandyopadhyay, Ph.D., is a professor of marketing at IU Northwest. He has taught previously at McGill University, the University of Cincinnati and the University of Iowa. He has published articles in reputed marketing journals such as Marketing Science, Journal of Retailing, Thunderbird International Business Research and the International Journal of Advertising. He has won numerous teaching awards, including the Frederic Bachmann Lieber Award at Indiana University, Best Teacher Awards at McGill University and the Royal Bank Teaching Innovation Grant. He is a Fulbright Senior Scholar and has also been awarded distinguished professorships from Renmin University and Xi’an Statistical Institute, both in China.View full bio