Jung Kook Lee

Division of Business IUPUC

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Areas of Expertise

Branding, brand extension, mobile commerce.

Expert Bio

Jung Kook Lee, a leading academic expert in the field of marketing management, joined IUPUC as an assistant professor in August 2008. His research has focused on information technology, branding and mobile commerce. He has published 13 articles in leading journals.

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Updated on: January 8, 2020