Areas of Expertise
Business management, digital media, brand equity, personal branding.
Expert Bio
Lauren Burch is an assistant professor of marketing and the permanent MBA program director at IUPUC. She teaches courses in business, marketing and statistics. Burch earned her Ph.D. from Indiana University Bloomington in 2012, with concentrations in sport management and journalism. Her research interests include digital media, brand equity and personal branding.
View full bioUpdated on: April 18, 2018