Lauren Burch

Division of Business, MBA program IUPUC

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Areas of Expertise

Business management, digital media, brand equity, personal branding.

Expert Bio

Lauren Burch is an assistant professor of marketing and the permanent MBA program director at IUPUC. She teaches courses in business, marketing and statistics. Burch earned her Ph.D. from Indiana University Bloomington in 2012, with concentrations in sport management and journalism. Her research interests include digital media, brand equity and personal branding.

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Updated on: April 18, 2018