Areas of Expertise
Business management, digital media, brand equity, personal branding.
Lauren Burch is an assistant professor of marketing and the permanent MBA program director at IUPUC. She teaches courses in business, marketing and statistics. Burch earned her Ph.D. from Indiana University Bloomington in 2012, with concentrations in sport management and journalism. Her research interests include digital media, brand equity and personal branding.View full bio
Updated on: April 18, 2018