Shu Cole

School of Public Health IU Bloomington

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Areas of Expertise

Tourist experience management, tourists' service evaluation.

Expert Bio

Shu Cole is a professor for the Department of Health & Wellness Design. Her research interests include understanding the inter-relationships and examining the cultural and psychological antecedents among service quality, satisfaction and behavioral intentions, and identifying methods to improve response rates of survey research.

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Additional Information


Updated on: July 29, 2022