News Expert Profile

Shu Cole

School of Public Health IU Bloomington

(812) 855-9037
1025 E. Seventh St.
Room 133
Bloomington, IN

Areas of Expertise

Tourist experience management, tourists' service evaluation.

Expert Bio

Shu Cole is an associate professor for the Department of Recreation, Parks and Tourism Studies. Her research interests include understanding the inter-relationships and examining the cultural and psychological antecedents among service quality, satisfaction and behavioral intentions, and identifying methods to improve response rates of survey research.

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Additional Information