Sharron Lennon

Eskenazi School of Art, Architecture + Design IU Bloomington

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Areas of Expertise

Dress codes (in schools and workplaces), objectification and dress, Black Friday consumer misbehavior, online luxury industry, compulsive buying, fashion and health.

Expert Bio

Sharron J. Lennon is a professor in the merchandising program in the Sidney and Lois Eskenazi School of Art, Architecture + Design at Indiana University. She teaches graduate and undergraduate courses in behavioral aspects of dress and consumer behavior and dress.

Lennon has advised or co-advised numerous doctoral, master’s and undergraduate honors students and has served on many such committees. She has published numerous refereed research articles and book chapters in journals such as Clothing and Textiles Research Journal, Psychology & Marketing, Journal of Business Research, Journal of Retailing, and Journal of Consumer Behavior.

Current research interests include consumer misbehavior on Black Friday, dress and objectification, body image and dress, compulsive buying, fashion and health, dress codes, and online shopping. Lennon has been honored as Distinguished Lecturer (International Textiles and Apparel Association, 2008); Consumer Sciences Faculty of the Year (Ohio State University, 2004-05); Prentice Hall Distinguished Lecturer (International Textiles and Apparel Association, 2002), Dean’s Faculty Award (Ohio State University, 1997), and Fellow of the International Textiles and Apparel Association (1996). She also is the former editor of the Clothing and Textiles Research Journal (2007-2011). Her Ph.D. is from Purdue University in Consumer Science and Retailing.

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Additional Information

"What Turns Black Friday Shoppers Into Raging Hordes?":

"Revealing Halloween costumes contribute to sexualization of women":

"How to Turn Black Friday into Big Profits for Your Business":

"Black Friday changing with the times":

Updated on: February 19, 2020