Vivek Astvansh is a marketing professor, the associate director of research at the Center for Education and Research in Retail, an affiliate of the Environmental Resilience Institute, and a fellow of the Institute for Corporate Governance at the Kelley School of Business at IU Bloomington. He researches how marketing (thoughts, personnel, actions and assets) can help a company improve its performance in the society, product market and financial market.
Astvansh’s research has been published in the Production and Operations Management, and the Manufacturing & Service Operations Management Journal. He teaches analytics. Before becoming an academic, he worked in the technology industry for 12 years in India, Canada, the United States and Singapore.
Areas of Expertise
Machine learning, artificial intelligence, innovation, customer service, chatbot, supply chain, gender diversity, cultural diversity, innovation, social media, news media, branding, environmental pollution (climate change), compliance, public policy, corporate grammar, corporate social responsibility, analytics, advertising, political risk, short-selling.