Raymond Burke

Raymond R. Burke is the E.W. Kelley Chair, a professor of marketing and director of the Customer Interface Laboratory at Indiana University’s Kelley School of Business. He was founding director of the Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies.

His research focuses on understanding the influence of point-of-purchase factors — including new products, product packaging, pricing, promotions, assortments and displays — on consumer shopping behavior.

Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing and Marketing Science.

Areas of Expertise

Marketing management, marketing research, consumer research, consumer behavior, consumer goods, data mining, retail