Dionne A. Nickerson joined the IU Kelley School of Business as an assistant professor of marketing in 2019. Her research lies at the intersection of marketing and society. Her current work examines the impact of sustainability and corporate social responsibility on marketing strategy and firm outcomes. She also explores brands’ diversity, equity and inclusion efforts in their marketplace activities.
Her research has been published in the Journal of Marketing and was awarded “Best Paper in Track” for the Sustainability, Social Responsibility and Ethics track at the 2020 AMA Winter Conference. She received the Emerald/EFMD Outstanding Doctoral Research Award in Marketing 2018 for her dissertation work.
Nickerson earned a Ph.D. in business administration from the Georgia Institute of Technology. She also earned an A.B. in engineering from Brown University and an MBA from Providence College. Before becoming an academic, she worked in technology consulting, advising clean technology start-ups funded through the EPA’s Small Business Innovation Research program on marketing strategy, and taught English through the Teaching Assistant Program in France.
Areas of Expertise
Sustainability, corporate social responsibility, diversity and inclusion, brand strategy.