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Domenique Jones
IU Bloomington

Domenique Jones

Eskenazi School of Art, Architecture + Design

Expert Bio

Domenique Jones is a visiting assistant professor in merchandising at the Eskenazi School of Art, Architecture + Design. She has taught various undergraduate courses in retail and merchandising, including introduction to apparel and merchandising, retail math and fashion forecasting, and she has industry experience in buying and analytics.

Her research surrounds the social psychology of dress and consumer behavior by seeking to understand the barriers of appearance for underrepresented consumers. Specifically, she is interested in gender issues, intersectionality, and objectification. Her goal is to be a part of the change toward a multicultural and diverse corporate climate, as she believes she can use her platform for social justice and reform in the fashion industry.

She earned her doctorate from the University of Tennessee in retail and consumer sciences with an emphasis on women, gender and sexuality, and qualitative research. 

Areas of Expertise

Social psychology of dress, consumer behavior, feminism, gender studies, objectification, cultural appropriation.