Mark Mayer is a clinical associate professor in marketing at the Indiana University Kelley School of Business, teaching various marketing classes in the undergraduate, MBA and executive programs. He previously worked in brand management on brands like Nabisco, Planters Nuts and Advil.
Mayer has a Ph.D. from the University of Georgia, an MBA from Wake Forest University and a Bachelor of Science from Geneseo College in New York.
Areas of Expertise
Branding/brand management, marketing, advertising.