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Taylor Swift’s cultural, economic impact: IU experts available to comment

Taylor Swift on the red carpet for the Taylor Swift: The Eras Tour premiere.

BLOOMINGTON, Ind. — Taylor Swift is known for her masterful songwriting, magnetic stage presence and ability to remain relatable to her fans. The first leg of her record-shattering Eras Tour, where she performed hits spanning a 17-year career, generated more than $1 billion in ticket sales this year. Earlier this month, the movie “Taylor Swift: The Eras Tour” became the top-grossing concert film in history.

As if conquering the music and film sectors weren’t enough, Swift’s budding romance with two-time Super Bowl champion Travis Kelce became public in September, merging Swifties with NFL fans, resulting in a spike in viewership and ticket sales.

Swift will remain in the headlines into the future as the much-anticipated “1989 (Taylor’s Version),” her fourth re-recorded album, will be released Oct. 27. “Taylor Swift: The Conference Era,” the first academic conference to focus on her impact, takes place Nov. 3 to 5 at Indiana University. The international leg of Swift’s Eras Tour begins in November, and a second run in the U.S. will include Indianapolis’ Lucas Oil Stadium in November 2024.

Amidst the cultural phenomenon that is Taylor Swift, IU experts are available to comment on the impact of her stardom in relation to a variety of topics. For more information, contact Julia Hodson at juhodson@iu.edu or 317-697-3655.

For more information, contact Julia Hodson at juhodson@iu.edu or 317-697-3655.

Brenda Weber
IU Bloomington

Brenda Weber

Gender Studies

Brenda Weber is the Jean C. Robinson Scholar and Provost Professor of Gender Studies and director of the College Arts and Humanities Institute. She is a keynote speaker at “Taylor Swift: The Conference Era,” providing her expertise in gender studies within contemporary media.

Expertise

Television, film, age and aging, reality TV, American religions (Scientology, Mormonism), masculinity, bodies and body modification, popular culture, plastic surgery, beauty culture, body positivity, 19th-century women writers, celebrity studies.

Kyle Adams
IU Bloomington

Kyle Adams

Jacobs School of Music

Kyle Adams is chair of the Department of Music Theory at the Jacobs School of Music. He is a panelist at “Taylor Swift: The Conference Era,” speaking as an expert in hip-hop, pop music and music theory.

Expertise

Hip-hop, popular music, music theory, Renaissance music.

Michael Stucker
IU Bloomington

Michael Stucker

Jacobs School of Music / Department of Audio Engineering and Sound Production

Michael Stucker is chair of the Department of Audio Engineering and Sound Production in the Jacobs School of Music, the department from which IU alumna Laura Sisk graduated before becoming a Grammy Award-winning audio engineer for several of Swift’s albums. Stucker is an expert on audio engineering, circuit design and music production and has worked with artists like John Mellencamp, The Fray, T-Bone Burnett, Tori Amos and many more.

Expertise

Audio engineering, circuit design, music production.

Mark Mayer
IU Indianapolis

Mark Mayer

Kelley School of Business

Mark Mayer is a clinical professor of marketing at the Kelley School of Business. His expertise is in branding/brand management, marketing and advertising, and he can offer insights into Swift’s impact on the NFL brand and more.

Expertise

Branding/brand management, marketing, advertising.

Samantha Waddell
IU Bloomington

Samantha Waddell

Jacobs School of Music

Samantha Waddell is a third-year Ph.D. student in music theory at the Jacobs School of Music. She has expertise in post-millennial popular music, rhythm and meter, and her music research focuses on text expression through metric manipulation in the music of popular female artists.

Expertise

Post-millennial popular music, rhythm and meter.

Alicia Kozma
IU Bloomington

Alicia Kozma

IU Cinema

Alicia Kozma is director of the Indiana University Cinema. Kozma’s expertise is in theatrical distribution and exhibition, women in film, female directors, women and labor in film, movie theaters and moviegoing, and film as business/industry. She can offer insight into the record-breaking concert film “Taylor Swift: The Eras Tour” and Swift’s work as a director.

Expertise

Theatrical distribution and exhibition, women in film, female directors, women and labor in film, movie theaters and moviegoing, horror films, film as business/industry.

Media

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