Skip to main content
IUPUC

Jung Kook Lee

Division of Business

Expert Bio

Jung Kook Lee, a leading academic expert in the field of marketing management, is director of IU MBA Columbus and associate professor of marketing at IUPUC. His research has focused on information technology, branding and mobile commerce.

He has published 13 articles in leading journals.

Areas of Expertise

Branding, brand extension, mobile commerce.