Yllka Azemi’s research interests include marketing strategy, online service failure and recovery strategies, social media marketing, and online and offline consumer behavior. She teaches marketing courses to undergraduate and MBA students in the School of Business and Economics. Azemi’s research has been published in highly ranked journals such as Journal of Business Research, and her work has been presented at conferences such as the American Marketing Association in her specialized area of research.
Areas of Expertise
Consumer behavior, failure-recovery strategy, social media marketing, marketing strategy.