Beth Fossen is an assistant professor of marketing at the Indiana University Kelley School of Business in Bloomington, having joined the Department of Marketing in July 2016. She is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media and political marketing. Her research has been published in Marketing Science, Customer Needs and Solutions, and Journal of the Association for Consumer Research.
Fossen won the INFORMS Society for Marketing Science Doctoral Dissertation Proposal Competition Award and the Marketing Science Institute’s Alden G. Clayton Dissertation Proposal Competition Award, and she was a finalist for the annual John D.C. Little Award for the best marketing paper published in an INFORMS journal. Before joining academia, Fossen worked as a political consultant and campaign manager. She earned her Ph.D. in marketing at Emory University.
Areas of Expertise
Advertising, social media, online word-of-mouth, political marketing.