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IU Bloomington

Suneal Bedi

Kelley School of Business

Expert Bio

Suneal Bedi is assistant professor of business law and ethics in the Indiana University Kelley School of Business and is an affiliated faculty member at the Center for Intellectual Property Research and the Center for Law, Culture and Society at the IU Maurer School of Law. His research focuses on intellectual property, marketing law/ethics and brand strategy. He teaches classes in business ethics, corporate law and fashion law/ethics.

Bedi’s research employs multiple methods (including quantitative, philosophical and experimental) to answer business-relevant questions that sit at the intersection of law, marketing and public policy. His work has been published or is forthcoming in the Indiana Law Journal, Ohio State Law Journal, UC Davis Law Review and Mind Your Marketing, among other journals. He has also written for Forbes magazine, U.S. News and World Report, the San Francisco Chronicle and other media outlets.

He has also assisted with patent and trademark disputes providing theoretical and empirical analysis and routinely provides branding/ethics consulting. Before academia, Bedi worked as a corporate private equity attorney at Ropes & Gray LLP.

Areas of Expertise

Intellectual property, marketing law/ethics, brand strategy, First Amendment.