Aaron Ganci is an expert in both the visual design of digital interfaces and in the translation of user needs into useful, usable and desirable experiences. He earned a B.A. in fine art/graphic design from Eastern Illinois University and an MFA in design development and research from The Ohio State University. He consults on the design of websites and software interfaces, most recently for the IU School of Medicine and the City of Indianapolis. He studies the evolution of processes and activities in design and the use of visual communication in emerging technology and ubiquitous computing environments.