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IU East

Sanga Song

School of Business and Economics

Expert Bio

Sanga Song is an assistant professor of marketing at IU East. She has worked in advertising, marketing and public relations with various fashion brands, including Nina Ricci, 7 For All Mankind and Tory Burch in Korea.

Song has published her work in several academic journals, including International Journal of Advertising, International Journal of Human-Computer Interaction and International Journal of Consumer Studies.

She received her Ph.D. in retail merchandising and consumer studies from the University of Minnesota. She received her Master of Science in clothing and textiles with a concentration in fashion marketing and her Bachelor of Arts in human environment and design with a minor in political diplomacy from Yonsei University, in Seoul, Korea. 

Areas of Expertise

Racism toward U.S. Asians over social media, online consumer behavior, social media marketing, e-text learning, nontraditional students.

Other Information