IU East
Sanga Song
School of Business and Economics
Expert Bio
Sanga Song, an assistant professor of marketing, received her Ph.D. in retail merchandising and consumer studies from the University of Minnesota. She received her Master of Science in clothing and textiles with a concentration in fashion marketing and her Bachelor of Arts in human environment and design with a minor in political diplomacy from Yonsei University, in Seoul, Korea.
Song was a graduate instructor at the University of Minnesota. She has been a teaching assistant and research assistant at U of M and Yonsei University. Prior to that, she worked in advertising, marketing and public relations with various fashion brands, including Nina Ricci, 7 For All Mankind and Tory Burch in Korea.
Song has published her work in several academic journals, including International Journal of Advertising, International Journal of Human-Computer Interaction and International Journal of Consumer Studies.
Areas of Expertise
Racism toward U.S. Asians over social media, online consumer behavior, social media marketing, e-text learning, nontraditional students.
Other Information
On racism toward Asians in the U.S.: https://www.iue.edu/news/assistant-professor-of-marketing-researching-racism-toward-u-s-asians-over-social-media/
Grant announcement: https://www.iue.edu/news/iu-east-selects-faculty-to-receive-grant-awards-to-enhance-development-community-engagement-course/