The Media School
Robert Potter, professor and director of the Institute for Communication Research at The Media School, worked for more than a decade in the radio industry as a promotions director, research director and program director; that experience guides his teaching and his research. He is an expert in the use of psychophysiological measures — heart rate, galvanic skin response, facial muscle activation — to better understand cognitive and emotional response to media.
He has published more than 30 peer-reviewed research articles, and his book, “Psychophysiological Measurement and Meaning: Cognitive and Emotional Responses to Media,” was published in 2012 by Routledge.
Areas of Expertise
Media, radio, music, television, advertising, podcasting, mobile apps, sound in media, emotional response to media, media industry, social media, biometrics, social neuroscience, psychophysiology, heart rate, GSR, eyetracking.