IU Bloomington
Shu Cole
School of Public Health
Expert Bio
Shu Cole is a professor for the Department of Health & Wellness Design. Her research interests include understanding the inter-relationships and examining the cultural and psychological antecedents among service quality, satisfaction and behavioral intentions, and identifying methods to improve response rates of survey research.
Areas of Expertise
Tourist experience management, tourists’ service evaluation.
Other Information
CV: http://www.publichealth.indiana.edu/accreditation/cv/rpts/Cole.pdf