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Monthly presentations for small business owners, entrepreneurs at IU Northwest

Sessions to cover bookkeeping, marketing, ethics and more

Community Jan 30, 2024

Indiana University Northwest’s Business Academy, in the School of Business and Economics, is excited to announce its 2024 Business Speakers Series. Small business owners and entrepreneurs are invited to attend these free, monthly presentations that will cover topics ranging from bookkeeping to marketing and more.

All presentations are from 9 a.m. until noon in the Bergland Auditorium, located within the Savannah Center on the IU Northwest campus. Networking opportunities will follow.

2024 Business Speakers Series

February 2: SOPs: What they are and why you need them
Led by Lisa Bennett, Fearless Coaching and Consulting LLC

There are countless issues to consider when opening a business. Many business owners focus on what is needed to open the doors and fail to consider documenting how the business will operate.

Standard Operating Procedures (SOPs) are crucial for ensuring consistency and efficiency in business operations, especially for startups where processes are just being established. Join Lisa Bennett, an authority on business management, for a dynamic discussion on the impact SOPs will have on your business.

March 8: Small business bookkeeping basics for start-ups
Led by Anna Burke, Accounting Made Simple

IRS audit…Not something any business owner wants to hear. Setting up your books correctly is crucial to avoiding complications and minimizing the risk of an audit. In addition, proper bookkeeping procedures provide powerful information for managing your business. Join Anna Burke, CPA, as she outlines what you need to set up your books properly.

This presentation is offered in collaboration with the ISBDC.

April 12: Guiding with Integrity: Navigating the landscape of leadership and ethics
Led by Francine Birgans, EthInLead® LLC

In the dynamic realm of leadership, fostering a culture of ethics is paramount for sustained success and positive organizational impact. Join Francine Birgans as she delves into the intricate intersection of leadership and ethics, exploring how leaders can navigate challenges while upholding a strong moral compass.

We’ll discuss the fundamental principles that underpin ethical leadership, the importance of transparency, accountability and the role of empathy in decision-making.

May 24: How to grow any business with no marketing experience
Led by Andrew Huff, HuffMedia LLC

Most businesses fail due to financial hurdles, poor business preparation and marketing mishaps. Join Andrew Huff, an expert social media marketer, as he prepares you to overcome the marketing hurdle by talking about how to grow any business with no marketing experience.

Regardless of industry, product or service, this is an empowering presentation that will give you the courage to handle your business’ marketing.

If you have any questions, please contact Jana Szostek, Director of the Business Academy, at or 219-980-6910.

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